What Is Sales And Marketing?
Even though we are now living in the 21st century, a lot of business owners are still confused on the real meaning of "sales" and "marketing". Contrary to the belief of many, these two things are different from each other.
Yes, it is a fact that sales and copywriting for the web marketing work hand in hand, however, these two do not have the same definition. Believe it or not, knowing the difference between these two terms can help you manage your business better and eventually reach your goals.
Sales refer to the number of goods you are able to sell your customers while marketing refers to the techniques and methods you use to look for potential customers. Some examples of good marketing are utilizing social media, creating a good website for your business, advertising your products and services through newspapers, television ads, etc. One important area of marketing is establishing a good brand. Not only will your brand represent you business, it will also have a huge impact on the reputation of your entire company.
Sales is ensuring that you customers are willing to engage in your business. You should find ways to make sure you sell your products or services. This is where hiring the services of good sales people will help you business a lot. Aside from the fact that they will interact with your customers, they will even make your products and services seem more attractive. For as long as you hire qualified sales people in your business, every dollar you pay them will definitely be worth it.
Another difference about sales and marketing is how your clients/ customers see your business. Here is an example, when creating your business' marketing plan at www.brightorangethread.com/lp/the-ultimate-guide-to-b2b-content-marketing, you are doing this to send a message to your customers in order to show them what your business is all about. Good marketing will ensure you that your future customers or clients will see your business as a great organization. As a result, they are more interested to try your products or services.
On the other hand, the sales people you will hire will make sure you provide your customers with high quality products. To make sure your clients or customers do not accuse you of false representation, you have to be very honest with them when it comes to your marketing.
In conclusion, marketing is when you promote your business. You will not be able to generate a single sale if you are terrible in marketing. Understanding these two concepts and knowing that they work hand in hand is a very important recipe for success. You should take some time reading about SEO at http://en.wikipedia.org/wiki/Web_search_engine.